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Showing posts from April, 2020

A Brief History of Marketing

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Let me take you through old school marketing so that you will understand the difference between traditional marketing vs semi-traditional marketing vs digital marketing vs the next generation of digital marketing in different eras. #Blog 1# -----Please read all our blogs without fail to the continuation of this series of blogs coming every week. What is Traditional Marketing? Photo by  Rajas Chitnis  on  Unsplash Traditional Marketing is a type of predictable & standard that was used before the internet era widespread. This is the kind of marketing that is best known by business people for promotion, because most populations around the world have used and succeeded with this approach. Direct Marketing: Direct Marketing is not completely out of the marketing world, even though a lot of transformations have happened over the years in marketing. I believe, still, direct marketing gives you effective results even today. How should we carry out Direct M

Why On-Page SEO Is Important?

Why On-Page SEO Is Important?           Going through pain and difficulties if you are already paying enough for social media ads,  google ads and what-not? These are the questions which haunt you often. But trust me, SEO, both on-page and off-page, is  worth all the efforts you put in. One cannot spend money forever in paid ads for it will only get you to some distance not all the way through.        Optimizing your webpage(s) in accordance with the search engines' (Google, Bing, Yahoo etc) conditions is  termed as Search Engine Optimization. It can be done either on the webpage(s) in which case it  is on-page SEO or can be optimized by not making the changes inside your webpage, rather in other websites or mediums  which in turn boost your page views in which case it is off-page SEO. In this article let us briefly explore what is  on-page SEO and how is this important in  digital marketing .        Like, I have mentioned on-page SEO is nothing but making appropriate