Having an effective social media strategy is vital for your overall digital marketing strategy! This article will brief you as to why it is very important! Initially, if you are starting your business or planning to have social media presence , you may need to research which of the popular social media networks suit your business so that you can invest your time and energy in that platforms to form a strategy, share content, and interact with your customers well. Wikipedia lists 166 social networking websites allow their users to share various types of content. It doesn’t mean you should stick to the networking sites that associate with your start-up , but with fewer sites having a mix of general networks like Facebook, Instagram, twitter and specific networks for a certain group such as academia.edu (social network for academics where educational books and research papers are shared), athlinks.com (for athletics). So, in addition to general networks, you must spend your t
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